What is Customer Experience (CX)?

CX is the conscious and subconscious assessment an individual makes about their experience with an organsation.”

It’s a blend of an organisation’s rational performance, the senses stimulated and the emotions evoked, intuitively measured against customer expectations at all moments of contact.”

Customer Experience design looks at the impact emotions have on customer behaviours and decision-making processes. It focuses on optimising how customers feel throughout their journey with a business.

Research shows, organisations with true customer-centric focus achieve greater customer engagement and significantly improved business performance, including cost reductions and increased revenue.

Mesh works with you to understand your business from a customer viewpoint, identify opportunities for improvement and implement sustainable change across your organisation. The results will delight your customers, give you a clear point of differentiation, drive customer loyalty and generate organic business growth.